The Marketing Tricks No MBA Can Teach You
Read by marketers at:
What’s Inside
How this book will teach you real world marketing
- All you need to know about PPC How to create a brand that sells Putting together a multi-channel marketing plan Tracking, attribution and analytics Analyzing your competitors Marketing ads no one can ignore The social media of today
“This book is inspiring and practical. It’s thought-provoking and full of examples which definitely motivates me”
Hilary Ouse, Sr. Marketing Manager at Company
Full Chapter Overview
Know Your Audience
Discovery, research and pure intuition: How to slice and dice all the information you can gather about your customers.
The Truth About Branding
A brand is merely a collection of touchpoints between your company and your customers. Learn how to make those interactions count.
Social Media
Google, Facebook, TikTok, LinkedIn — what should you use, and how? And how do you know that it's actually working? Build a social media strategy like a pro.
Performance Marketing
Know your PPC from your CPA and CTR — a quick start guide to performance marketing channels, setups, budgeting and creative.
Content is King
What you should be writing about, where it should be published, who should read it, and what difference does it make. A comprehensive guide to content marketing.
Seeing What Works
There is no shortage of analytics tools for marketing campaigns — email platforms, data centers, campaign dashboards and app attribution... How to choose the right tools that will work for you.